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Advertising Next: 150 Winning Campaigns for the New Communications Age

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  • 商品货号:ECS000683
  • 上架时间:2008-12-28
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  • 简介:This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age.
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Advertising Next: 150 Winning Campaigns for the New Communications Age
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商品名称: Advertising Next: 150 Winning Campaigns for the New Communications Age Advertising Next: 150 Winning Campaigns for the New Communications Age
作者: Himpe, Tom
图书书号/ISBN: 9780500514160
出版日期: 2008年10月
出版日期 : 2008年10月;英文
ISBN : 9780500514160
作者: Himpe, Tom
出版社: Thames & Hudson Ltd
尺寸 : 225 x 250mm (393 pages)

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

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